Here is how a simple product is successful in its market during the summer period in recent years. In 2012 Don Simon decides to launch on its market in Spain a traditional natural lemonade which evolves quickly like a lemonade Light made with the pressed juice of 6 lemons (the bottle of 1.5 liter) and contains 50% less sugar than the lemonade normal. The raw material used, as usual in the production of Don Simon products, comes from local farmers with whom the brand has long-term agreements.
Its natural flavor and low sugar content make consumers choose the Don Simon brand to cool off in the summer, alone or with other beverages. Don Simon, the Spanish brand of fruit juice, launched in 2014 an advertising campaign of this "Limonade Light" which had a significant impact on sales, generating 10 million liters per month with a sharp increase in store traffic.
The campaign of this product has enabled Don Simon to achieve a 1099% market share growth, making a decisive contribution to the category's growth of 189%.
Gas-free lemonade Don Simon (Garcia Carrion) increased sales in the summer of 2015, an increase of 620% compared to the previous year due to the heat wave that Spain suffered over the months summer, as reported by the company in a statement
Since the last year this lemonade has increased its sales and, in just one year, has dominated the market with 9,988 million liters sold until July, with 66% of market share.
Considering the good results the company, launched orangeade, with four oranges bottle pressed, collected directly from more than a million trees on his farm in Huelva (Spain).
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