It is important to realize that having a blog is a work on the time needed to catch and retain new customers.The ideal would be to publish 1 article every week as this strategy will allow you to improve the brand image of your business and will allow you to improve your "SEO", and surely reach the first page in Google by keywords you Have retained. Search engines are fond of fresh regular content and automatically will help you improve your SEO without having to pay anything.
Here are the 7 ideas to be successful with your blog
1- Give to your readers the desire to move and go out, to have a coffee with friends, to go to the cinema, to the theater, to bowling, to the fair, to have a romantic dinner without the children, Concert etc .... For example create a post a week on the sessions of the cinema, concerts of your city or your borough. Or during a quiet month a happy hour.
2- Have on your blog an image of a button of reservation that redirects on the contact page. Most reservations are made in the middle of the night when the restaurant is closed and less and less by telephone.
3- Be regular in the writing of your articles better worth a weekly post than 3 posts in 1 week and a lack of post during 1 month.
4- Bring qualitative and unique content: people will be more curious to know what you are doing and your universe will be accepted by your customers. It is important that the content is quality, and leave open the possibility of comments at the end of the post by asking a question to see the reactions.
5- Great ideas come from a team work that is why it is important to integrate your staff in a marketing strategy, making them share the post via their social networks. This approach will allow your team to feel part of an innovative company that counts on them to achieve your goals.
6- The employees will also be able to write an article according to their specialty, one for the film releases, the other for the dishes of the week (or seasonal dishes), the freshness of the food to buy, the other for The life of the restaurant (birthday of a person of the team, new decoration of season etc). In this way your customers will see that your employees are involved and proudly communicate their belonging to their company.
7- Automatically redirect your posts from your blog to your social networks page of your bar or restaurant, Facebook page, Pinterest, Twitter, Instagram etc .. By doing this teamwork you will capture new customers but also have new ideas To develop your business.
Thanks for telling us the other tips that do not appear in this article in your comments below.
thanks for the great information, keep doing the good work
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