We have arrived at a time when customers have such a saturation of information, advertising, products, markets and for surviving with the net generation, it is necessary to adapt by attracting attention and to keep its existing customers . Being in social networks is no longer enough, but you have to think about content marketing (qualitative articles).
If you wish to capture new customers and retain those you have it is important to create a link with your customers over time. People organize their weekend through internet. Many people do not understand the difference between a blog and a website
What is the difference between a website and a blog?
The website is the showcase of your activity, it is the presentation of the premises, the menu of the restaurant, the team. This is one of the things to have to get known on the internet for example by being on local directories, tourist directories, listing directories etc ...
The blog is going to be space of expression of your premises which will allow to keep the contact with your clients and your blog will emit content towards your social networks and your website.
1- Clients look for information on the internet and want to know how your premises is, watch attractive photos of your dishes are no longer sufficient in order to choose your premises for their next outing. They need to feel the atmosphere of your premises through your articles and photos.
2 - You have to convert your clients into allies who advise your institution as their opinion will influence other people from their surroundings and social networks, which is why you need to provide quality content.
3- A blog is a place to advertise free of charge on the internet and makes you known by a large audience in 1 click only.
4- The blog is an effective way to be in constant contact with your clients and that they remember you (Top of Mind) regularly. - Writing articles gives you credibility to competitors who do not.
5- Your blog allows you to announce your events, competitions, parties but also show the photos after these events.
6- Creating a blog allows you to create a community by creating for example a group on the 80s of your area, or the theme of the motorcycle if it is the theme of your bar or restaurant.
7- The blog is an indispensable tool for the SEO of your website and your blog without the need to disburse money in advertising.
The fact of having a serious blog for his activity allowed in time to create profits for his activity. It is enough just to organize and to be regular in its work.
If you want to know more here is another article that will interest you.
http://www.cash-and-carry.biz/2016/10/tips-to-target-right-keywords-for-restaurant-or-shop-for-my-website.html
http://www.cash-and-carry.biz/2017/01/7-tips-to-do-to-be-successful-with-my-blog-shop.html
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