Ideas for my restaurant’s Newsletter

If you are the owner of a restaurant, you are probably aware of the importance to have a good online the newsletter is a great way to attract new customers and maintain relationships with those who have already eaten in your establishment. A Newsletter is a very interesting system for collecting e-mail and creating a link with people (prospects or customers) interested in your restaurant. 
presence. Indeed, to be active on the web

"But what can we talk about in the Newsletter? " 

Here we will give you ideas for your Newsletters. Before you start, so that your emails do not redirect to the spam folder, it is extremely important to rely on newsletter mailing tools that can be Sendblaster, Aweber and Mailchimp and most importantly do not use an email shipping type Gmail, hotmail or yahoo because anti spam block the massive emails of this email mailboxes. Preferably purchase a domain identical to yours as for example Myrestaurant .net, myrestaurant.com, myrestaurant.eu, myrestaurant.club etc ....

Separate into 2 files,
- on one hand and Clients on File A
- in another hand with prospects on File B (people registered in your blog or website or social networks) in order to modify a paragraph concerning a specific offer.

1-Discount Codes
Here's a great way to reward your customers for the confidence they place in your restaurant and to sign up for your newsletter just insert a monthly discount or aperitif for the off-peak period.
For example 10% on meats between 20 and 30 June in the evening only provided with your special offer to print and cut out to hand us
For example: 1 voucher for 2 free aperitifs for 2 people on Wednesday evenings of July.

To avoid to send the same voucher to multiple people, you can easily create QR codes and associate them with their e-mail; This way you are sure that only those who are enrolled in your newsletter.

For example a QR code for family with child, another QR code for clients who only come at noon etc ....

2-Special offers 

Similar to discount coupons, Special Offers help keep customers interested. In fact, if your customers see occasionally special offers, they will be more likely to stay subscribed to your newsletter. A good technique is to insert into the object on what you are going to talk about, so you have a better chance of attracting the customer's attention so that he clicks on your email.

For example families with children: -50% discount children's menus only on the last Sunday in June.
For example: 1 voucher for 2 aperitifs, discount -50% for 2 people on Wednesday evenings of June. (Upon presentation of the printed newsletter)

3-Discover your Menu

Another way to ensure that interest does not drop is to create e-mails that sometimes speak specifically about the menu. Explain, for example, how a dish was prepared is a great way to create interest. Always be careful to remember that you talked with people who know little about food, so keep an informal tone, while explaining in a simple way. Make a single Newsletter one menu only.

For example: Here is how we prepare the duck à l’ orange (without giving your secrets)

4-Promote your Events

If you are doing events in your restaurant, the Newsletter is a very effective way to advertise for free. In fact, if people have signed up to your newsletter it means they are interested in staying up to date and seeing what you offer. A good method is to combine the promotion of an event with a coupon. In this way, you invite them to come, offering them something. The chances that present themselves are much more important so that customers decide to book.

For example: Next Sunday we offer a white rose for Mother 's Day
For example: Make Autumn together Special dessert buffet on September 20th to 23rd with this coupon a drink without alcohol offered

5 History of the Restaurant

Finally, one last thing you can mention in your Newsletter is, undoubtedly, the history of your restaurant or region (for passing people). Think of all the interesting events that have led to the creation of your restaurant: it is certainly a story worth telling. A good way would be to split the story into two parts, creating a sort of "standard", culminating with a discount coupon or a special thanks. Be creative, your customers will thank you.

For example: History of the building in the last century or the first photos of your activity, why you chose the name of the restaurant, history of the neighborhood of your restaurant etc ...

The Newsletter is an indispensable tool for your communication which can be copied on your blog and on your social networks. We recommend that you send the newsletter once a week or every 10 days and in such cases do a calendar on the year to reflect on the content ideas of your Newsletter.

We invite you to put in the comments below that they are your ideas that have worked but also the one that did not work.

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