Tips to target the right keywords for restaurant, or Shop for my website

If you have a website or you want to create one, this is the way we have to find out which audience we want to catch on internet.
Today everyone search with keywords in internet search engines like Bing, Yahoo, Google using "keywords" different kind of information.

Our priority will be to identify  the terms of important research to catch your future customers based in the case of a restaurant.
- Its geographical area: city, county, near a monument, an administration, a tourist site etc ...
For example Restaurant Cambridge Stour Valley Art, or Reading Fast Food Post Office.

- The type of kitchen / dining concept: Leeds Mediterranean or vegetarian food Glasgow.

- A special dish or a specialty associated with a geographic area: List all the dishes you have in your menu or in your range and start writing for SEO intelligently for exemple cassoulet in Manchester or Pizza Calzone Sheffield.

- Branding SEO with the name of your restaurant (remember that everyone does not know your business even after 20 years existence)
When you have your words list, you  have to keep  the best keywords, and put on the sides the keywords that have too much competition on the search engines.

Choose the right keywords for an effective SEO.

Now we will have to think in another list keywords that you didn’t think spontaneously, analyze their interest, relevance ... and your chances to place in the first place of pages of search engines (SERP).

To help in this job, you should create a Google AdWords account for free, using Google Keyword Planner with your gmail account.

In this way by searching keywords with your activity you can select by language, city or town, region etc ..

If you have no inspiration copy / paste the address of a Web page of a competitor to see on what keywords it gets traffic.

And that's not all: the tool present you an idea of ​​the degree of competition of the keywords calculated, they are based on advertisers bidding on.

If you propose takeaway or pizza delivery do not use a general keyword "Pizza Delivery" has no interest even if the competition level estimated is"low" which means few people are advertising on these terms as general.

If the keyword has a "strong" competition, it is not necessarily to target the 1st page of Google in the natural results.

 In this case it will be wise "Delivery pizza Dublin" or "Delivery pizza Dublin St Stephen Green’s " that high-volume wide research like "pizza delivery"

To go further, it's time to consider what we call the long tail (long tail) which means all the key sentences that are often searched by users but which cumulatively may represent a significant source of traffic related to your universe. This technique is perfect for your blog of your restaurant or shop to catch a qualified audience but also better ranker your page and get a good position in the results of search engines.

Here's an example keyword "generic" and expression of long tail related to it:

    Keyword: "Hotel restaurant london"

    Long tail "Hotel restaurant London breakfast "

The work around the long tail needs to clearly identify the behavior and habits of your target audience:

    What is searching your audience (your clients)?

    Which language uses your audience? If it is a refined public or a specialized public

    What are the culinary preferences of your customers?

    Why do they come back ?

We recommend an excellent tool that will help you identify long-tail queries Keywordtool.io and see all expressions typed by users for a given search.

For example, in our case, you can start by typing "hotel restaurant London" the tool suggests you 75 sets of keywords related to the request, and therefore likely to be sought by Internet users.

Now you still have to write articles for your website or blog by including keywords so that the reading is fluid.

This work will reduce the cost of your advertising campaigns by capturing new customers and better understand what really seeking surfers!

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